When working closely with hotel owners, one message came through loud and clear:
“Please keep this confidential. Guests can’t know. Staff can’t know. Not the banks, not the competitors.”
At the same time, seasoned buyers were asking for something very different:
“Show us off-market deals, something exclusive, something unique.”
Bringing a hotel deal to the finish line requires alignment on 40 to 50 critical factors, from property characteristics and location to financials, legal structures, branding, and management agreements.
Too often, I found myself acting as a bridge between two worlds: sellers who required discretion and buyers who demanded exclusivity.
And yet, despite this clear demand, the process remained fragmented. Deals happened behind closed doors, across private networks, leading to inefficiencies, delays, and a lack of transparency.
It became clear that the opportunity was undeniable. Sellers wanted privacy. Buyers sought exclusivity. But there was no centralized, secure platform designed to serve both sides, until now.
One evening, over dinner with friends, I was describing this intricate process when someone asked a simple but powerful question:
“Is there a marketplace for this?”
Later that night, I searched for the answer. There wasn’t one. But the potential was obvious, and the inspiration followed.
That’s why we created Zolutto.
First-of-its-kind online trade platform designed specifically for off-market hotel transactions. It empowers hotel owners and investors to buy, sell, finance, manage, lease, and franchise properties—all with maximum confidentiality, minimal friction, and absolute security.
Zolutto is more than a marketplace. It’s a trusted environment where serious players in the hotel industry can transact privately, efficiently, and globally.
inspired by vision.
Luis Fernandez, Founder